Journal of Quality Engineering and Management

Abstract The purpose of this study is to identify and prioritize the demands and needs of customers in the cellulose and packaging industries and in the field of complete baby diaper products in Bushehr Polymer Industrial Group using Kano model and determining technical characteristics with design priority to improve product quality. In this study, according to the opinion of the interviewees and the use of verbal variables as well as the opinion of experts in weighting the importance of needs, the problem has become fuzzy and the Likert scale is used to rank customer needs and determine the current performance of the organization. has taken. Next, we convert fuzzy values ​​to non-fuzzy state and by determining the technical elements based on the relevant national and international standards, we have formed the quality house communication matrix in non-fuzzy form. Findings indicate that in the design of technical elements, the elements "dispersion of absorbent powder" and "width of the top and bottom cover" are the most important in designing the quality pattern of diaper product and can be an important factor in preventing physiological sensitivity of the child.