تاثیر فرآیندهای کسب‌وکار الکترونیکی بر خلق ارزش تجاری در زنجیره‌تامین دیجیتال با بررسی نقش تسهیم اطلاعات: رویکرد مدل‌سازی شبکه عصبی مصنوعی

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه مهندسی صنایع، دانشگاه پیام نور، تهران، ایران.

چکیده
هدف: این پژوهش به بررسی تاثیر مولفه‌های فنی، رابطه‌ای و تجاری فرایندهای کسب‌وکار الکترونیک بر خلق ارزش در زنجیره‌تامین دیجیتال با تاکید بر نقش تسهیم اطلاعات با رویکرد مدل‌سازی شبکه عصبی می‌پردازد. تمرکز اصلی بر نقش میانجی قابلیت‌های کسب‌وکار الکترونیک در تقویت تاثیر این مولفه‌ها بر عملکرد رقابتی زنجیره‌تامین است.
روش‌شناسی پژوهش: این پژوهش کاربردی و از نوع توصیفی-همبستگی است. جامعه آماری پژوهش را کارشناسان، مدیران و کارکنان شرکت‌های تولیدی فعال در شهرک صنعتی پایتخت تشکیل داده‌اند. نمونه‌گیری به شیوه غیراحتمالی در دسترس و اقتضایی انجام و داده‌ها از طریق پرسشنامه‌ استاندارد گردآوری شد که روایی و پایایی آن توسط شاخص‌های AVE>0.5، CR>0.7، CR>AVE و α>0.7 تایید گردیده است. برای اعتبارسنجی مدل و آزمون فرضیه‌ها، از روش معادلات ساختاری واریانس‌محور در نرم‌افزار SmartPLS نسخه 4.0 و ماژول شبکه عصبی مصنوعی در نرم‌افزار SPSS29 استفاده شده است.
یافتهها: پس از برازش مدل تحقیق با رویکرد معادلات ساختاری واریانس محور و شبکه عصبی پرسپترون چندلایه  یافته‌های پژوهش نشان داد که در هر دو رویکرد، متغیر تسهیم اطلاعاتی بالاترین تاثیر داشته و همچنین هر دو رویکرد توانایی پیش بینی عملکرد رقابتی زنجیره‌تامین دیجیتال را داشتند. برای ارزیابی مدل برازش شده با دو رویکرد، از شاخص ریشه میانگین مربعات خطا استفاده شد. مقدار ریشه میانگین مربعات خطا در رویکرد شبکه عصبی پرسپترون چندلایه برابر 0.021 و در رویکرد معادلات ساختاری واریانس محور برابر 0.879 می باشد؛ بنابراین روش شبکه عصبی پرسپترون چندلایه با خطای خیلی کمتری توانایی پیش‌بینی عملکرد رقابتی زنجیره‌تامین دیجیتال را داشته و می‌تواند به‌عنوان مدل بهینه مورداستفاده قرار گیرد.
اصالت/ارزش‌افزوده علمی: این پژوهش با ارایه مدلی تلفیقی، نقش قابلیت‌های فرایندهای کسب‌وکار الکترونیک را در بهبود عملکرد رقابتی زنجیره‌تامین تبیین می‌کند. یافته‌ها راهنمایی کاربردی برای تصمیم‌گیری و برنامه‌ریزی استراتژیک در شرکت‌های تولیدی، به‌ویژه در محیط‌های تجاری پویا ارایه می‌دهند.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

The impact of e-business processes on business value creation in the digital supply chain by examining the role of information sharing: An artificial neural network modeling approach

نویسندگان English

Ibrahim Farbad
Alireza Hamidieh
Department of industrial engineering, Payame Noor University, Tehran, Iran.
چکیده English

Purpose: This research investigates the impact of technical, relational, and business components of e-business processes on value creation in the digital supply chain, emphasizing the role of information sharing using a neural network modeling approach. The main focus is on the mediating role of e-business capabilities in enhancing the impact of these components on supply chain competitive performance.
Methodology: This research is applied and descriptive-correlational. The research population consists of experts, managers, and employees of manufacturing companies operating in the capital's industrial park. Sampling was carried out using a non-probability, available, and contingent method, and data were collected through a standard questionnaire, the validity and reliability of which were confirmed by the indices AVE> 0.5, CR > 0.7, and α > 0.7. To validate the model and test the hypotheses, the variance-based structural equation modeling method in SmartPLS version 4.0 and the artificial neural network module in SPSS 29 were used.
Findings: After fitting the research model with the variance-based structural equation approach and the multilayer perceptron neural network, the research findings showed that in both approaches, the information sharing variable had the highest impact, and both approaches were able to predict the competitive performance of the digital supply chain. To evaluate the models fitted using the two approaches, the root mean square error was used. The root mean square error values for the multilayer perceptron neural network approach and the variance-based structural equation approach are 0.021 and 0.879, respectively. Therefore, the multilayer perceptron neural network method can accurately predict the competitive performance of the digital supply chain with much lower error and can serve as an optimal model.
Originality/Value: This study presents an integrated model to explain the role of e-business process capabilities in enhancing the competitive performance of the supply chain. The findings offer practical guidance for strategic decision-making and planning in manufacturing firms, particularly within dynamic business environments.

کلیدواژه‌ها English

E-business
Business value
Digital supply chain
Information sharing
Artificial neural network
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