نویسندگان
1 دانشگاه خلیج فارس، ایران.
2 دانشگاه خلیج فارس, ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
The success of service organizations can be attributed to customer orientation and attention to service quality. Due to the importance of service quality in service industries and its significant impact on customer satisfaction, the question of how service quality can be measured has always been raised. Attention to quality in all organizations seeking excellence in the service sector is considered one of the most important concerns of managers. Moreover, creating quality in an organization requires attention to a set of influential dimensions that must be considered in service delivery. By reviewing the research literature, the dimensions and components for measuring service quality in the banking industry were identified. After refining the dimensions, they were categorized and then incorporated into a questionnaire distributed among bank employees and customers. The results of this study indicate that among the identified dimensions, courtesy and politeness received the highest scores from both customers and bank employees, reflecting its importance from the perspectives of both groups. Among the quality dimensions, tangibles received the lowest weight in both respondent groups compared to the other dimensions, indicating their relatively lower importance from the viewpoints of customers and employees.
کلیدواژهها English