Designing an integrated green supply chain model with an emphasis on improving environmental quality and increasing customer satisfaction

Document Type : Original Article

Author

Department of Industrial Engineering, Babol Noshirvani University of Technology, Babol, Iran.

Abstract
Purpose: The purpose of this paper is to address one of the most critical challenges faced by organizations today: controlling carbon dioxide emissions. This study aims to provide a model for designing a green supply chain network that minimizes total network costs while incorporating environmental considerations. The research seeks to achieve a balanced optimization of costs, carbon emissions, and service levels in supply chain management.
Methodology: This study proposes a novel integrated optimization model that considers economic, environmental, and customer satisfaction aspects within the supply chain network. The mathematical model is formulated as a Mixed-Integer Nonlinear Programming (MINLP) problem. An exact method is employed to solve the model, which is coded and implemented using GAMS optimization software. The efficiency and effectiveness of the model are validated through numerical examples and data analysis.
Findings: The results demonstrate the model's ability to optimize both economic and environmental dimensions while maintaining high service levels and customer satisfaction. The numerical examples, solved for problems of varying dimensions, confirm the practicality and effectiveness of the proposed approach. The findings highlight the trade-offs between cost minimization, carbon emission reduction, and service quality in supply chain networks.
Originality/Value: This research contributes to the field by presenting a new integrated optimization model that simultaneously addresses cost efficiency, environmental sustainability, and customer satisfaction in green supply chain design. The use of a mixed-integer nonlinear programming approach and its implementation in GAMS provides a robust framework for solving complex supply chain problems. The study offers valuable insights for organizations aiming to achieve sustainability goals while maintaining economic viability and customer-centric operations.

Keywords

Subjects

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