عنوان مقاله [English]
The growth of activity and investment of startups in the field of financial technology has provided a good opportunity to increase the quality management system. The application and implementation of quality management system requires a codified and indigenous model, so the present study was conducted with the aim of identifying the effective components and providing a model of quality management system in Fintech startups. This study is a fundamental research in terms of purpose and has been done with a cross-sectional survey approach. Also, because both quantitative and qualitative methods have been used, a research is mixed. The statistical population includes theoretical experts (university professors) and experimental experts (managers of Fintech startups). Purposeful method was used for sampling and continued until theoretical saturation was achieved. Finally, the views of 17 experts were used. The content quality analysis method and MaxQDA software were used to identify the basic categories of quality management system. Structural-interpretive method and MicMac software were used to present the model. Findings show that leadership and management and customer orientation affect the decision-making method, systematic approach to management and employee participation. These factors also affect the continuous improvement of the process and process management. Finally, they lead to improved quality. Level four elements, namely leadership and management and customer-orientation, have the greatest impact on the continuous improvement of the process of public institutions.