Hybrid PLSANN modeling to investigate the mediating role of Industry 4.0 technologies and customer satisfaction in the relationship between quality management practices and organizational performance
Pages 339-368
https://doi.org/10.48313/jqem.2025.525215.1550
Amir Mohammad Khani,, Arman Rezasoltani, Ahmad Jafarnejad Chaghoshi, Mohammad Ali Nikkhah
Abstract Purpose: This study was conducted to investigate the relationships between Quality Management Practice (QMP), Industry 4.0 technologies, and organizational performance, and among them, the mediating role of customer satisfaction and technology was considered. The main objective of the study was to explain how the combination of quality and technology affects organizational performance improvement in Iranian manufacturing companies. Methodology: The study used a mixed approach, and the data were analyzed using structural equation modeling (PLS-SEM) and Artificial Neural Network (ANN). The statistical population comprised employees of Iranian manufacturing companies, and the data were collected via a valid questionnaire administered to 205 respondents. The research tool had five main variables, fourteen sub-components, and forty-five indicators. Findings: The results showed that QMP has a direct and significant effect on customer satisfaction and organizational performance. Also, Industry 4.0 technology and customer satisfaction played an effective mediating role in these relationships. Neural network analysis also indicates that customer satisfaction, process management, and data-centricity are most important for predicting organizational performance. The findings have collectively confirmed that combining QMP with new technologies can be an efficient strategy for improving organizational performance. Originality/Value: By combining the two methods, PLS and ANN, this research has presented an innovative approach for simultaneous analysis of causal relationships and nonlinear prediction. Also, by simultaneously examining the two mediating variables of customer satisfaction and technology and conducting the research in the local context of Iranian companies, it has covered the existing research gap and contributed to the development of the literature on quality management and digital transformation.



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